Successful Logo
Every time I see this logo I am in awe of it's seemingly simple but complex design. The K is not just a K but also the knight's stead to transport your product. Combining a medieval knight with a K draws your attention to the logo and says a bit about the company, like there is fight for your product to get to it's destination and nothing will stop them. The serif font gives a sense of movement and elegance that their company wants to portray, which is accented by the word transportation, a sans serif font that is firm.
The tag line Delivering more is bold with a slight italic that emphasizes "Knight"
It all has a sense of movement and is cohesive to represent this company well on the road. Highly recognized by a simple passerby like myself or someone in need of a good transporting company.